🔥 Holiday Gear-Up Series, Part 9 (Dec 2nd): Your December Marketing Strategy — The One That Actually Makes You Money 🔥
- Ben Maher
- Dec 1
- 3 min read
It’s Tuesday, December 2nd — the time of year when:
Customers want everything
Staff want holidays
Suppliers want to sleep
And your competitors want your customers
Meanwhile, most venues are still posting:“Happy Tuesday! Here’s a photo of our eggs on toast.”
No.
Not this year.
Not on our watch.
Because let’s tell the truth:
👉 If your December marketing is weak, you’re basically handing money to the café down the road.
December isn’t the time for quiet confidence.It’s the time to get LOUD.
To show up.
To promote smart.
To be unignorable.
This is the blog post that will transform your December from busy + broke → busy + PROFITABLE.
Let’s go
🎯 Why December Marketing Matters More Than Your Coffee Machine
This month is a circus:
🎄 Families everywhere
🎄 Big tables
🎄 Tourist stampedes
🎄 Christmas catch-ups
🎄 Office parties
🎄 Last-minute shoppers
🎄 People looking for ANY excuse to spend money
And if you're not the first venue they think of?
Someone else will be.
This post fixes that.
💥 The 7 December Marketing Moves That Print Money (No Guessing Required)
And yes — these actually work.
1. Push Gift Cards DAILY (No, Seriously — Every Day)
Gift cards are:
💰 Instant cash
💰 Zero labour
💰 Zero prep
💰 Zero food cost
💰 Zero stress
They are the closest thing hospitality has to free money.
If you don’t sell a ton this month, you didn’t talk about them enough.
2. Pick Your “Famous For” Items (Stop Posting Your Whole Menu)
December attention spans: 3 seconds.
Pick THREE things:
🔥 Your hero dish🔥 Your signature drink🔥 One cabinet/pastry item
Make them ICONIC.Post them everywhere.Make them the “Oh yeah, that’s the place with the ____” items.
Brand recognition = sales.
3. Pre-orders & Catering — Where the REAL Money Lives
Want to make thousands before you open each morning?
Promote:
Christmas breakfast boxes
Brunch trays
Office party platters
Coffee traveler sets
Pastry boxes
Take-home desserts
Convenience sells harder than any ad.
4. Your Holiday Hours Must Be EVERYWHERE
If customers don’t know your hours?
They don’t come.
Simple.
Post them:
✔ Stories
✔ Bio
✔ Door
✔ Grid
✔ Reels
✔ Chalkboard
✔ Flyers
If you think it’s too much, double it.
5. Schedule Content Ahead (Because December You Will Not Have Time)
This is the practical one:
✔ 7–10 posts
✔ 5 reels
✔ 2 gift card pushes
✔ 1 hours reminder
✔ 1 hero item post
✔ 1 catering reminder
If it’s not scheduled, it won’t happen.And December you won’t even remember your own name some days.
6. Build a Christmas Morning Rush (If You’re Open)
This is an easy high-profit tradition.
Sell:
🎅 Pastry boxes
🎅 Specialty coffees
🎅 Pre-paid bundles
🎅 Kid snacks🎅 Take-home treats
This becomes an annual ritual people look forward to.
7. Get Your Customers to Do Your Marketing (UGC Goldmine)
Give them something to photograph:
✨ Christmas drink
✨ Festive mural
✨ Holiday photo wall
✨ A novelty twist on a dish
✨ A sparkly Christmas garnish
✨ A branded cup sleeve
✨ “Tag us to win ____” moment
Your customers create content →Their friends see it →Your venue becomes familiar →Sales increase.
Easy.
💡 Want Your December Marketing Done Properly?
I’ve structured December differently this year.
No discounts.No slashing prices.
Instead — I’m adding value that actually grows your venue.
🎁 December Bonus #1:
FREE 1-hour Strategy Session
with every Food Safety PRO System(valued at $220)
This isn't just food safety — it’s a 60-minute high-level planning session for your venue.
🎁 December Bonus #2:
FREE Food Safety Essentials System
when you book the 3-Pack Consulting Bundle(valued at $149)
This bundle covers operations, menu, marketing — the full holiday readiness kit.
🟦 View all services here:
If you only read ONE post in the entire series — THIS is the one.
Because this is the post that grows your revenue, strengthens your brand, and gets customers through your doors this week.
Tomorrow’s drop:🔥 Part 10 — Equipment Stress & Holiday Breakdown Prevention(aka “the reason your December doesn’t explode”)
Ben
Bam Bam Culinary Consultants
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